Kevin's consumer copywriting includes trailers, voice-over scripts, websites, content marketing, and press kits.  For client The National Geographic Channel, Kevin drafted website copy, kit copy, episode descriptions, and two dozen other documents. This copy launched wildlife and cultural-exchange series. For example, in the above Be The Creature trailer, Kevin's voice-over verbiage entices the key demographic (tweens) to tune-in.

Kevin's business copywriting   ranges from FOX Entertainment's annual report, to its parent company News Corp's website. For both, he wrote and supervised copy describing eight sports and entertainment networks then owned by FOX (FOX Sports, FX, National Geographic, etc.). This did not include FOX News, which had its own writers.

Kevin's B-to-C and B-to-B copy editing also includes tele-medicine analysis, a business plan for Chinese hypermarkets, V.O. scripts for film trailers including Scoobie-Doo, branded content for a health/beauty start-up, as well as white papers for the entertainment industry.