KEVIN MARDESICH
COMMUNICATIONS
WRITING, STORIES
& MARKETING
Kevin offers full-service communication skills. His writing, story, and marketing projects help Oscar, Emmy, and other industry leaders tell their stories. Kevin's credits include: 1) PR campaigns for National Geographic; 2) developing scripts for Oliver Stone; 3) Troika ad agency projects for ESPN and Apple; 4) documentary-shorts for USAID and UCLAx; and 5) writing/producing MTV's Emmy-winning interactive films, Take A Stand Against Violence -- which earned White House praise. Kevin also lectures at Stanford, Fordham, UCLAx Film, and USC's #1-ranked PR program.
When working as FOX Networks' communicator, Kevin broke hundreds of news stories for its entertainment and sports channels. (He did not work for FOX News, a stand-alone news channel). His eight networks included the then FOX-owned: National Geographic, FX, FOX Sports, FOX Sports en Espanol, FOX Sports International, FSDN, FOX Movie Channel, and SPEED.
After FPX, Jevcin started his own comapny and below are sample stories he secured for a multi-year client, Troika ad agency. Kevin pitched Apple a profile advertisement on Apple's own webpage, featuring his client, Troika using Apple products. Apple bit and Kevin co-wrote the copy, article, ad, and copy -- working hand-in-hand with Apple marketing's writers and executives.
Kevin also obtained coverage on Troika in prestigious Communication Arts (another clip below). Additionally, he placed Troika in B-2-B, design, and marketing trades, e.g., a TV Week cover story, top placement in Multichannel News, as well as articles in Variety, Stash, Boards, and Promax. All together, Kevin's stories spiked Troika's SEO and web traffic, especially via Apple.com.
Prestigious Communication Arts magazine profile on Troika ad agency