The L.A. Convention and Visitor's Bureau hired Kevin for an important project that would impact its billion-dollar tourism industry. He was tasked with creating a marketing hook as well as writing short and long-form marketing-communications (catchy headlines, 4-page global press release, web copy, etc.) to support L.A.'s "repositioning" as the ultimate sports destination city. Kevin was tasked with luring sports-fans from around the world to visit L.A. (vs. New York, Miami, and other major "sports" cities) ... 

The L.A. Convention and Visitor's Bureau's research and marketing teams were impressed with Kevin's key insight and campaign materials. The senior researcher drafted a letter of recommendation, citing Kevin's repositioning of L.A.  Kevin had identified L.A.'s championship teams; stars like Jack Nicholson at Lakers games; world-class weather ("play golf in January in your shorts"); but, more so, syndicated marketing data that revealed a key insight.  L.A.'s "Top 5 Tourist Pool" data revealed a lure no one had seen ...  
Kevin explained that whether at the Olympics decades ago or in Major League Baseball today, sports-fans have always rooted for their "hometown hero." To this point, L.A.'s Top 5 Tourist Pools (Japan, Canada, Mexico, etc.) each had sports-stars who played on L.A. teams. For example, the Dodgers had Japan's Hideo Nomo and today's World Series Champion, Shohei Ohtani. The Japanese and other Top 5 Tourist Pool's media all bit on Kevin's marketing hook. Each country soon celebrated their "hometown hero." 

Kevin marking-hook successfully drove awareness and fan-activation for L.A.'s billion-dollar tourism and new positioning.